We’ve recently made a very big change to the way Contact Creative UK works and more importantly; who it works for. As of the beginning of 2016, we no longer actively promote on behalf of agents or solely represented creatives.
We’re all about the independents now, and that’s the way it’s going to stay. Capiche?
This return to our original ethos is a reaction to current market conditions; which we believe are making it tougher for independent creatives and production service providers to get noticed.
We have nothing against agents, most do a very good job for the artists they represent.
However our fundamental philosophy has always been that all freelance creatives should be able to compete on an even playing field – it shouldn’t matter what an agent or competition panel thinks of their work, nor how aggressive they are at marketing themselves. Any professional freelance creative should have the right to be judged on the quality of their artwork and proven ability to deliver in a commercial environment.
With the onset of online and social marketing clients have the world at their fingertips and creatives can market themselves for free, so it’s like that already right?
Well Contact have good reason to believe otherwise. We spoke directly with thousands of commissioners whilst identifying recipients for the latest Contact Creative Annual and something we heard time and time again is that it can be time consuming and difficult to identify the best creatives for the job in the current online marketplace, and with so many options to choose from there is more risk of getting it wrong.
This has the unfortunate duel-effect of driving new clients towards agent representatives due to their increased online presence and apparent guarantee of quality , whilst simultaneously the rates being offered to independent freelancers are being driven down
With this in mind, we came-up with the idea of Contact Approved Free Listings – a way of creating a truly trustworthy online directory of commercially experienced professionals where commissioners can search, check, compare and review with 100% confidence.